About Us
All About SoftlyMama
Pregnancy is a season of change. Your life shifts, your rhythm shifts and your style should be able to shift with you.
At SoftlyMama, we create maternity essentials designed to feel easy: comfortable on skin, flexible through every stage, and simple to wear on repeat. Our mission is to remove the stress from getting dressed, so you can focus on what actually matters.
What Sets Us Apart
We’re not here to overcomplicate maternity. At SoftlyMama, we:
• Design around real change (because your body won’t stay the same).
• Put comfort first, always soft feel, wearable support, everyday ease.
• Keep the buying part simple with clear guidance
Our collection includes:
• Everyday essentials made to move with you.
• Comfort-first staples you can reach for again and again.
• Easy pieces that help you feel like yourself just with a little more room for what matters.
Why SoftlyMama?
Because pregnancy isn’t one moment, it’s a hundred small ones. The busy mornings, the last-minute plans, the long days, the “I need something that fits today” days. We build for the in-between so you feel calm, comfortable, and confident, without having to think too hard about it.
Vision
Our vision is to be the brand you trust when you want maternity to feel effortless comfortable pieces, honest guidance, and a shopping experience that respects your time.
Journey
SoftlyMama started with a simple frustration: maternity shopping often feels overwhelming and inconsistent. We built SoftlyMama to make it clearer and calmer so you can choose well, feel good, and move on with your day.
CEO Note
Thank you for being here. We built SoftlyMama to support you in a practical way comfort you can count on, guidance when you want it, and service that makes the whole experience smoother.
Warm regards,
SoftlyMama Team
SoftlyMama.co.uk
Contact Information
Company Name: Malimoh LTD
Store Name: SoftlyMama.co.uk
Phone: +447537132729
Email: contact@SoftlyMama.co.uk
Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Support Hours: Mon - Sat: 9 AM - 6 PM GMT
We will respond within 1-2 business day.